Let’s say you’re in the market for some new furniture. Put simply, they’re a great middle-of-the-funnel tool for getting visitors to become buyers. The Advantages of Special Offersįirst, let’s talk about why you want to make special offers available in the first place.
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In this article, I’ll show you how to create an effective limited-time special offer that will attract buyers and get them to convert. Is it truly a limited-time offer if you know there will be one next week and the week after that?Īnd is throwing all of these deals on one very busy landing page a good idea? Won’t buyers get confused? If I came back to this site after Black Friday, I would notice something: different limited-time offers for different discounts on different clothing.īasically, Carter’s has sales like these all the time.
Offers available for a limited time only are a great way to draw people in, create a sense of urgency, and get them to convert.īut there’s a dark side to offers, too, and Carter’s is a prime example. In the lower right-hand corner, there’s one more offer: Get 25 percent off when you refer a friend.
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Above that, you have free shipping on all orders, plus an extra 20 percent off your $40 purchase if you use the code WRAPIT. You have the big one: 50 to 60 percent off the entire site and store for Black Friday. There are several offers happening here, actually. Here is an example from Carter’s clothing store for kids. Retailers use limited-time offer ads all the time to get people to buy their products. What Is a Limited-Time Offer?Ī limited-time offer is any kind of discount, deal, special gift, or reward a buyer can get if they make a purchase from you during a certain time period.
Use these five writing tricks to get your audience to act on limited-time special offers. You have to captivate your audience with your copy and convince them to say “yes.” Getting anyone to act isn’t easy.Īn offer with a ticking clock cuts right through our inertia, forcing us to act right now.īut you can’t just promise a time-constraining offer and leave it at that. Limited-time offers put any marketing campaign on steroids.Īs consumers, we’re engrained in our current habits.